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Jeff
Feingold

June 8, 2010

Jeff Feingold is Editor of NH Business Review's print and on-line editions. He has been a business journalist for more than 25 years, and recognized by the Small Business Administration as National Small Business Journalist of the Year.


Out of sight, out of mind



Results of a recent survey -- released at the recent Governor's Conference on Travel and Tourism -- raise some interesting, if disconcerting, questions about perceptions of New Hampshire from "outside."

First, the survey of consumers found that -- unlike neighboring Vermont's cows or Maine's lobsters -- there's no one icon that evokes the Granite State. (Not even a pet rock?)

Second, the respondents had relatively skimpy knowledge of the state, compared to Maine and Vermont.

Third, it wasn't just the state's lack of a clear image -- the respondents also had slight or no reaction to phrases that are designed to evoke New Hampshire. Not even "Live Free or Die."


Which raises point number four: If there's no clear perception of the state, does that mean no one really cares if New Hampshire doesn't have a broad-based tax?
  

 

Email - Jeff Feingold
Editor, New Hampshire Business Review

 

 

 

 

 

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